27 BRAND PRACTICES

Author : JAGDEEP KAPOOR

ISBN No : 9781403924018

Language : English

Categories : MANAGEMENT & MARKETING

Publisher : Pan Macmillan


A refreshing book with 27 action packed strategies to build winning brands. Each brand practice is clearly explained in a sequential and implementable manner which not only is useful for management students but can be effectively executed by corporate executives, entre-preneurs and industrialists.

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