BUSINESS LEGENDS

Author : GITA PIRAMAL

ISBN No : 9780140271874

Language : English

Categories : BUSINESS & ECONOMICS

Publisher : Penguin Books


G.D. Birla, J.R.D. Tata, Walchand Hirachand and Kasturbhai Lalbhai--four pioneers who were not afraid to think ahead and plan big, at a time when Indian industry had to compete fiercely for market share against the multinationals of the day. Together, they would lay the foundations for the golden age of Indian industry from 1951 to '62. In this bestselling book, the closest look at these legends this far, Gita Piramal compellingly brings alive their ambition and achievement.

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