Welcome to Roxy Library
Welcome to Roxy Library
Author : PHILIP KOTLER
ISBN No : 9780684860381
Language : English
Categories : BUSINESS & ECONOMICS
Publisher : FREE PRESS
State-of-the-art guide to marketing strategies and tactics. Kotler has combined the expertise of his textbooks and world renowned seminars into this practical all-in-one book, covering all area from assessing customers' needs and wants to build brand equity to creating loyal and long-term customers.