Welcome to Roxy Library
Welcome to Roxy Library
Author : KENICHI OHMAE
ISBN No : 9780070486430
Language : English
Categories : BUSINESS & ECONOMICS
Publisher : TATA MCGRAW HILL
Since its original publication by McGraw-hill almost 10 years ago, this best-selling guide to the inner workings of Japanese strategic thinking has become an acknowledged classic.
Kenichi Ohmae―a business strategist of international renown―provides a Compelling account of the reasons why companies dominate the global processes and planning techniques, why they work, and how companies can benefit from focusing on the three essential elements of any strategic plan: company customer and competition.
Replete with numerous illustrative case histories of strategic thinking in action, Ohmae’s classic work continues to inspire managers at all levels to new heights of bold, imaginative strategic thinking.